Friday, March 16, 2012
Desperation or guidance?
Last weekend I tried a marketing experiment. As I have noted here and elsewhere I have very little time to do the things I need to do when it comes to getting my work out there and moving. In a move that was either sheer desperation, or Divine guidance I took a chance and put my novella The Last Raid up for free. That's right it was free, the cost was nada, zip, zilch or zero. At first I was just amazed as the copies went flying off Amazon and onto computers, Kindles, iPads, and smart phones around the world. Some went to the UK a few went to Germany, and one even went to France. The title spent most of the weekend at either the number 1 or 2 spots on the free list. But what did it all mean in the long run? Since the promotion ended Tuesday morning my story has made a steady climb up the charts and has spent the majority of the time in the top ten titles on the Kindle Westerns list and on the Westerns list for all books. So it has been ranking right up near the top of the list that includes all paperbacks, hardbacks, and Kindle books. I have jokingly said that you can now call me a bestselling author. The surprise of it all is that I really am a bestselling western author. As for the question of desperation or guidance, I'm going with guidance. Along the way I have had a lot of help and the biggest help of all is my wife Polly, without her encouragement none of this would have happened.